Consistency is the single most important skill to cultivate.
In all areas of life.
I was reminded of this recently, in my yoga practice.
I’ve always loved yoga.
I’ve been practicing on and off for the past 20 years.
Last year, after spending way too much time doing yoga through an app on my phone, I joined an in-person yoga studio again.
And I’ve been going 5-6 times a week for the last year.
It was ONLY in the last week, though, that I noticed a difference. I put on a yoga shirt and said, out loud, to the mirror, “I’m starting to look fit!”
When I told my sister, I tried to downplay it. “haha I was wearing a new shirt,” I texted.
But she wasn’t having ANY of it.
“You’ve been working hard, AND you’re wearing a new shirt. Do not put yourself down when you’re feeling good!”
Side note: I realize how lucky I am to have a sister like mine.
There’s no such thing as an overnight result.
Not in yoga.
Not in life.
Not in business.
We think, since the internet makes time move so fast, that when we send an email or put up a sales page, we should be able to do ONE thing and have it work for us.
And when it doesn’t?
Then we think we’ve failed.
But the truth is, you can’t call it a failure. Not yet.
People didn’t engage with your sales email because there was only one.
Nobody bought when you put up your sales page because you were so busy making it look gorgeous, you forgot to actually launch it.
You got disheartened when your (well-meaning?) aunt said something patronizing on Facebook
Start showing up consistently.
Put in the work.
Know that your message is being heard by the right people, even if they’re not engaging with your stuff.
The only way you can fail is if you stop moving forward.
Don’t quit.